About

Hey Lovelies, I am Sonia, founder of Beauty And The Blog. 

Back in 2010, fresh out of college I created Beauty And The Blog as an outlet for my fixation with beauty, makeup, fashion and shopping. Graduating with a degree in Computer Applications, I started working as a web developer and found my true calling was social/digital media back in the day when it was just a fad. 

Fast forward to 2017, the blog has become so much more than an outlet. It has enabled my career as a digital marketer for a leading retail jewellery brand in the Middle East and fueled my passion for the life of a digital nomad.  

In hindsight, creating a digital presence to share my thoughts and skills while connecting with other like-minded people was probably one of the best decisions I ever made. While the blog started out primarily as a beauty blog, over the last couple of years it has evolved into more of a lifestyle blog. These days you will find me writing about style, design, beauty, culture, travel, interiors, food along with snapshots of my life in the desert city of Dubai. 

Thanks for stopping by!
xoxo